SEO Link Building: How to Get Links To Your Site and Rank Higher in the Search Engines

Yukinakahara
5 min readNov 5, 2022

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In the search engine optimization world, link building is a major part of your site’s success. In fact, it’s almost as important as content and keyword use. In this article, you will learn what link building is, why it’s so essential to your SEO strategy, and how to build links to your website. Get ready to dive into a lot of tips and tricks on how you can start developing strategies for your own website!

What is SEO link building?

SEO Link building is the process of getting other websites to link to your site. This is usually done by finding blogs or websites related to your own, contacting their owners, and asking them for a backlink. Links are important for SEO because they’re a big factor in search engine algorithms. The logic behind this is that if many people are linking to your content, then it must be good. So, search engines like Google will rank you higher. After all, their goal is to provide users with the best and most relevant content.

Why is link building important for SEO?

The more inbound links you get, the more exposure you’ll get. And with exposure comes traffic, which means more sales for you, more opportunities to convert leads into paying customers, and more subscribers and subscribers. A lot of modern SEO Malaysia is about building links and putting your content into other people’s content. When Google first came around, they decided that they wanted links to be as authentic as possible. So they started ranking websites based on how many links they had and where those links were coming from. This is why, today, most people who are looking for something turn to Google. In fact, it’s estimated that around 85% of all internet traffic comes from either Google or one of Google’s sister sites, like YouTube, Maps, or Play Music. But when something goes wrong, people still turn to Google. If their search query brings up the wrong results, like when someone searches for a beach, but they get the definition of beach, they’re going to get frustrated and leave. So Google has to make sure they correct this problem by ranking the best websites higher.

SEO Link building techniques

Finding potential blog owners — Finding people who would like to link to your site isn’t as hard as it may seem. There are three main groups of people who you can target. The first is the people who are guest blogging. Guest blogs are blogs that are written by people who aren’t a part of the site. The second group is people who are guest posting. Guest posting is when you write a blog and then post it on your own blog. The third group is people who are contributing to the industry you’re a part of. There are many ways to find these people. You can look at your competitors’ websites and see who is linking to them. You can also search for blogs related to your niche that accept guest posts. Networking — While you’re at it, you can network. Networking is when you try to get to know the people in your industry. While you’re at it, you can ask them to link to your site. You can attend conferences and events related to your niche and meet people in the industry. Start a podcast — Podcasting is a great way to get your name out there. Podcasts are also a good way to give your content more value. It’s also a great way to get more links and mentions on other sites. With all of these, you can ask people to link to your site in the show notes or as a sign-off. Offer to write for other sites — One of the best ways to get other people to link to your site is to write for other sites. You can do guest posts or contribute to an article on somebody else’s site. After you make an account on these sites, you can send a short email to their editor or content manager. You can let them know that you’re interested in writing for them. Ask if they’re accepting guest posts, contributions, or both. Extend your network — You can also expand your network and ask your current connections for backlinks. You can ask your past clients, other people you’ve been on a podcast with, and people you’ve worked with in the past. With these people, you can start an email chain and ask them if they’d be down to link to your site.

Link building tools

- Google Search Console — Google Search Console is the best tool you can use to find out who’s linking to your site. It’s also a great way to find out who’s linking to your competitors. You can use it to find broken links, find out where your backlinks are coming from, and even find out if your competitors are trying to take away your links. — Open Site Explorer — Open Site Explorer is another great tool for finding links to your site. It’s a part of Google Search Console, but it can also be accessed separately. It comes with a lot of similar features as Google Search Console, but it also lets you see who’s linking to your competitors. — Buzzsumo — Buzzsumo is a great tool for finding out which content is trending. This way, you can get an idea of what to link to. You can see which articles are getting the most shares, where they’re coming from, and how many links each article has. — Ahrefs — Ahrefs is another great way to see where your links are coming from. It lets you see where the links are coming from, how many links they have, their authority, and more.

Summary

The better your ranking is, the more traffic you’ll get. And the more traffic you get, the more conversions you’ll get. This means that you’ll get more sales and more subscribers. It’s important to remember that you don’t need thousands of links to rank well. You just need a good amount of quality links from sites that are high in authority. It’s also essential to make sure those sites are trustworthy and authoritative. With that being said, you can start creating your own link building campaigns and getting people to link to your site. The best way to do this is to create great content and let it do the talking. Once you’ve got that in place, you can start reaching out to other people and asking them to link to your site.

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